Green Irony is a technology consulting agency headquartered in Raleigh, North Carolina that was founded in 2016 with the goal harnessing the power of the Salesforce platform as the backbone for driving digital transformation efforts. In the course of consulting engagements prior to the birth of Green Irony, when we ran across customers of Salesforce who weren’t satisfied with their business results, we always saw a common denominator: poorly configured Salesforce instances that did not address the needs of the stakeholders and only scratched the surface of the business value that Salesforce was capable of providing through its revolutionary Platform-as-a-Service.